About

— Contact

A practice built

on conversation.

Samartha was founded in 2002 with a simple belief: business coaching deserves the same craft, care, and rigour as the businesses it serves. Thirty years on — that conviction hasn’t changed.

— Meet Milind

30+ years of helping businesses grow sustainably through behavioural intelligence and practical technology.

Milind Kulkarni

Founder · Extended DISC® · Zoho Partner

Milind Kulkarni is an experienced business consultant, Extended DISC® Accredited Practitioner, sales strategist, and technology advisor who helps organisations and small businesses improve sales, marketing, customer engagement, and team performance through behavioural intelligence and practical technology solutions.

With more than 30 years of experience across Australia and international markets, Milind combines the power of Extended DISC® behavioural analysis with modern business technology — CRM systems, AI-driven automation, and sales process improvement — to help businesses grow sustainably.

As the founder of Samartha Information Systems Pty Ltd, Milind works closely with business owners, leadership teams, sales professionals, and customer-facing staff to identify behavioural strengths, communication gaps, and performance bottlenecks that impact sales and team effectiveness.

Using frameworks aligned with Extended DISC International, Milind specialises in helping small and medium-sized businesses practically apply Extended DISC® concepts in everyday business operations — rather than treating behavioural profiling as just a report or HR exercise.

His approach combines coaching, workshops, real-world sales scenarios, CRM implementation, marketing automation, and AI tools to create measurable business outcomes.

500+

DISC Reports

250+

Clients Coached

30+

Years Practice

— How We Help

What Milind helps businesses

achieve.

Every engagement is tailored — but the outcomes share a common pattern. Better people decisions. Better customer conversations. Better business results.

Workshop session · [City, Year]

01

Improve sales conversions through behavioural-based selling

02

Train teams to communicate effectively with different customer styles

03

Build high-performing and balanced teams

04

Strengthen leadership and staff engagement

05

Reduce workplace conflict and communication breakdowns

06

Improve customer experience and retention

07

Align people, processes, and technology for business growth

— What We Do

Four areas of

deep expertise.

Each discipline stands alone — or compounds when combined into a full engagement.

Workshop session · [City, Year]

01

Extended DISC® Assessments

Accredited practitioner delivering individual, team, and leadership reports across Australia and international markets. Used as a behavioural strategy tool — not a personality label.

02

Business Coaching

Helping salespeople and founders understand why they struggle — and how to adapt their communication style to close more effectively using behavioural-based selling.

03

Leadership & Team Development

Building leaders who operate with behavioural intelligence — not default behaviour under pressure. From conflict resolution to succession planning.

04

Technology & CRM Consulting

As a Zoho Authorised Partner, implementing CRM systems, AI-driven automation, and sales process improvement to help businesses grow sustainably.

— Areas of Expertise

Eight
disciplines.

One integrated
practice.

Milind's expertise spans behavioural strategy, sales, leadership, and technology — applied across diverse industries.

01

Business coaching and behavioural selling

02

Leadership and team development

03

Customer communication strategies

04

CRM and business automation

05

AI adoption for small businesses

06

Business process improvement

07

Digital transformation

08

Technology consulting and implementation

— Industries Served

— Our Values

Four convictions that

shape our work.

These aren't aspirations. They're commitments we make to every client and to ourselves.

Workshop session · [City, Year]

I

Integrity Over Income

We turn down more work than we accept. If we're not the right fit, we'll tell you — and recommend someone who is.

II

Substance Over Style

No buzzwords, no jargon, no consultant-speak. Real conversations about real challenges with practical paths forward.

III

Compounding Over Quick Wins

We optimise for what works in five years, not five weeks. Sustainable transformation always beats temporary momentum.

IV

Craft Over Scale

We're not trying to be the biggest. We're trying to do the best work of our lives with people we respect.

— Milestones

Thirty years of

deliberate practice.

1995

Began career in business consulting and technology

2002

Founded Samartha Information Systems Pty. Ltd.

2005

Achieved PMP (Project Management Professional) certification

2013

Certified Extended DISC® Accredited Practitioner

2016

Achieved CISA (Certified Information Systems Auditor)

2019

Became Zoho Authorised Partner — CRM & automation specialist

2024

30+ years across Australia and international markets

"

People buy differently, communicate differently, and make decisions differently — successful businesses learn how to adapt accordingly.

— Milind Kulkarni's Guiding Principle

Begin Your Engagement

Let's see if we're the right fit.

We're selective, but accessible. Book a complimentary 30-minute strategy call and let's find out if Samartha is right for you.

Scroll to Top